Lead Generation brings sales to your company. Identifying customers and capturing their data is crucial for cold calling and emailing campaigns. We will review 7 Lead generation tools to make the process faster and more accurate.
We will focus on Lead Generation for the sales department.
Table of Contents
What is Lead Generation?
Before discussing tools for lead generation. It is important to understand what lead generation is. Lead generation is the process of capturing a possible lead.
This can be used for all kinds of situations, looking for wholesalers, providers, customers, partners, all the spectrum of finding a possible interested company, NGO, or individual.
As mentioned before, this article is aimed at Lead Generation in sales.
The basic Lead Generation process in the XXI century: researching online for an individual or company and adding their information to a Database, it can be added to an excel, Spreadsheet, another kind of CRM, ERP, or even a Chrome extension.
You can always use another app that helps you filter candidates like Linkedin SalesNavigator.
An example would be searching for dentists in your target area if you’re selling odontology equipment.
Another approach to Lead Generation is obtaining the leads through your website or your marketing efforts. There are a few ways in which leads can be generated such as blog posts, vouchers, formularies, live events, etc.
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Lead Generation Through your Website
Revenue is the most important pillar of a private company. The green numbers and the growth of the company are needed to have an impact on other parts of society while generating income for their stakeholders.
To get this going you need to make sales.
If your website has a fair amount of organic traffic you can obtain more information about the needs of your clients and find sale opportunities for your service or product, all this through the data shared by the website visitor.
Ideas on how to create website traffic are:
- Video Marketing
- Interactive content
- Blogs
- Webinars
- Databases
- Directories
- Apps that are useful for your audience
Remember to add formularies or data collection questions. You need to collect information like e-mail, phone number plus any demographic information the individual might be willing to provide.
If your content is useful for your visitors, they will share more personal information to use, read or see that content.
Learn What is SEO? and how it can help you generate traffic to your website.
7 Exciting Tools for Lead Generation
We have defined Lead Generation, now we have to make it easier and more real for everyone.
Here comes the cavalry with our 7 Exciting Tools for Lead Generation with ratings on Google My Business platform.
1. Global Database
Cost: Available on request, customizable by the number of regions, industries, and individual needs.
Ratings: 4.5 stars on Google
The number 1 on the list of tools for lead generation is secured by the Global Database with a 4.5-star rating on Google. It offers revised and up-to-date business data through online platforms.
Global Database makes it easy for you to get all the information of the companies according to your preferences.
2. Lead Feeder
Cost: Free trial – 14 days
Paid plan: starting at $139/ month
Rating 4.3 stars on Google
Lead Feeder is number 2 on our list of tools for lead generation. Lead Feeder lets you know which company or individual has visited your website, even if they have never contacted you or shared their information.
Leadfeeder has a free trial for 14 days. After 14 days if you want to use its services you have to buy the subscription, starting from $139/month.
3. Hunter.io
Free version – 25 requests/month
Paid plans start at $49 per month
Ratings: 4.3 stars on Google
The third position on the list is secured by Hunter. With Hunter.io you can share an individual’s email by just writing their name or their company’s name.
Hunter provides free services to up to 25 email searches and 50 email verifications per month.
After that, you need to buy a subscription starting from $49 per month, which can search 500 emails and verify up to 1000 emails.
Hunter is not the most accurate email identifier, but it can identify the different patterns of a company’s email format. So you can discern which one fits the country, the department, and so on.
4. OptinMonster
Cost: Paid plan starting at $9/month
Rating: 4.2 stars on google
The fourth on our list is OptinMonster. OptinMonster lets you create on-site lead-generation campaigns such as the spin-to-win wheel, slide-in windows, scroll boxes, and so on.
OptinMonster takes the information of your client to run on-site retargeting to improve conversion. It also shows the user free shipping bars, shares discount codes, and promotes flash sales and referral codes that attract customers to your website.
One of our favorites at ISEB. Great value/price index.
5. D&B Hoovers
Cost: Free trial, need of contact for a quotation
Rating: 4 stars on Google
D&B Hoovers is a sales-enhancing tool, which purchases business data. And helps you to create a list of users and connect with them faster.
D&B Hoovers features like workflow software, buyer’s personalized data, informed conversation, and notification. D&B Hoovers also helps to find the lead’s e-mail automatically in the procedure.
6. AeroLeads
Cost: Paid plan starts at $49 per month for up to 2000 credits
Ratings: 4 stars on Google
AeroLeads searches the contact information of customers. Simple, but effective. For this, all you have to do is sign up and add their chrome plugin, search LinkedIn, CrunchBase, etc. Then add the name of possible leads or their company’s name to AeroLeads.
AereoLeads will display contact details such as email, company URL, job title, and more information. The effectiveness depends on availability, industry, company, and so on.
7. Lead IQ
Cost: Paid plans start at $75/month for up 250 verified work emails and 25 mobile phone numbers.
Lead IQ is a prospecting tool for B2B opportunities. You can find profiles and emails from all over the spectrum.
Track buying signals, find prospect data, and personalize outbound customer outreach. Lead IQ has a free option if you want to measure and try the platform and plug-in.
Conclusion | 7 Exciting Tools for Lead Generation
In this article we learned more about 7 exciting tools for lead generation and why is essential to boost your business with the prospecting of leads and the capture of personal information throughout your website.
Let us know about other tools you recommend in the comments.
